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Beware of the Counterfeit Dress

BUYER BEWARE: Counterfeit Dresses

How many times have you heard the saying, “If it’s too good to be true, it probably is”? When your innate intuition is screaming at you, you always listen, right? Sure, it’s easier said than done when you’re shopping on a budget and looking for a quick, easy deal. We’ve all scoured the Internet looking for the best deal possible but unfortunately, that fact is exactly what makes us so vulnerable to scams and counterfeiters.

Counterfeit dress websites often use photos, dress descriptions, and style numbers copied exactly from the manufacturer's website to trick unsuspecting shoppers into assuming they will receive the same, quality dresses authorized retailers charge twice as much money for.

So, what’s a style-savvy girl like you to do? No one wants to show up to prom wearing a cheaply made copy or – worse case scenario – no dress at all! Before purchasing a prom dress, do your homework. We know, we know – this takes a bit of fun out of the prom dress shopping experience but instead of looking at it as work, think of yourself as a stealth detective. Follow the guidelines below to channel your inner P.I. Detective and ensure that you purchase an authentic Ellie Wilde dress from an authorized retailer:

1. All Dressed Up is an official retailer for every product.

2. Pay attention to the advertised retail price. Authentic gowns and dresses are hand-crafted from high quality fabrics and embellishments. Retail prices should be consistent across all authorized retailers. If you discover a store or website that offers our products at a price substantially lower than others, assume that the dress is a low quality counterfeit dress. Also, be aware of words like “inspired by,” “imitation,” “fake” and “similar to” on the store’s website or advertisement.

3. Challenge the authenticity of the brand name being advertised. Every authentic ADU product will bear a hangtag and inside garment label with the manufacturer's logo. If your dress is missing a tag or label, it may be a fake reproduction. Also check the spelling and font of the brand being represented.

4. Take note of the pictures displayed on the website or advertisement. If the imagery used includes a model with a blurred out or pixelated face, cropped off head or displays any other suspicious photo-changing feature, the website or advertisement may be selling counterfeit dresses.

5. Visit the website’s Contact Us page. A current address in the United States as well as a telephone should be listed, not just an email address. It is also important to double check that the telephone number isn’t being forwarded to China or another foreign country.

Should you ever have any doubt regarding a specific store or website, please report the retailer in question to info@abpia.org. Provide as much information as possible about the store or website including the name, address, telephone number, website address, and email address as well as details about your suspicion and experience with the retailer in question.

Counterfeit, fake or “knock-off” dresses are created and sold with the intent to defraud consumers like you and me. The sale of such goods is illegal in most countries and often shown to utilize child labor as well as fund organized crime and terrorism. Please join ADU in the fight to eliminate such practices by only shopping authorized retailers and reporting fraudulent sellers when found. Do not be another victim – you’re far too important to us!

Size Guide

MOST Professional Boutiques will size you at no cost; simply call and set an appointment. Of your 3 measurements: ALWAYS go with the dress size aligning w/ your higher dress measurement.

For example: If a size 10 calls for a 37 Bust, 29 Waist & 40 Hip 

Discover your measurements with this All Dressed Up Size Guide pic.

David Tutera, Martin Thornburg and Enchanting - Wedding Gown Sizes

Size Bust Waist  Hips
0 32 23.5 35
2 33 24.5 36
4 34 25.5 37
6 36 26.5 38
8* 36 27.5 39
10 37 28.5 40
12 38 29.5 41
14 39.5 31 42.5
16 41 32.5 44
18 43 34.5 46
20 45 36.5 48

 

David Tutera and Martin Thornburg - (W) Women's Wedding Gown Sizes 

Size Bust Waist  Hips
18W 45 38 49
20W 47 40 51
22W 49 42.5 53.5
24W 51 45 56
26W 53 47.5 58.5

 

Enchanting - (W) Women's Wedding Gown Sizes 

Size Bust Waist  Hips
16W 43 36 47
18W 45 38 49
20W 47 40 51
22W 49 42.5 53.5
24W 51 45 56
26W 53 47.5 58.5

 

Sophia Tolli - Wedding Gown Sizes

Size Bust Waist  Hips
0 31.5 23.5 34
2 32.5 24.5 35
4 33.5 25.5 36
6 34.5 26.5 37
8 36 28 38.5
10 37.5 29.5 40
12 39 31 41.5
14 41 33 43.5
16 43 35 45.5
18 45 37 47.5
20 48 40 50.5
22 51 43 53.5
24 54 46 56.5
26 57 49 59.5
28 60 52 62.5

 

Sophia Tolli - (LS) Large Size Wedding Gown

Size Bust Waist  Hips
22LS 51 43 53.5
24LS 54 46 56.5
26LS 57 49 59.5
28LS 60 52 62.5

 

Morilee - "Designer Gallery" Bridal Gowns and Bridesmaids Dress Sizes

     *see below for Julietta Bridal Gowns 

     *See "New" size chart below for the following Bridal Gown and Bridesmaid style numbers:

Size Bust Waist  Hips
2 32 23.5 35.5
4 33 24.5 36.5
6 34 25.5 37.5
8 35 26.5 38.5
10 36.5 28 40
12 38 29.5 41.5
14 39.5 31 43
16 41 32.5 44.5
18 42.5 34 46
20 44.5 36 48
22 46.5 38 50
24 49.5 41 53
26 53 44.5 56.5
28 57 48.5 60.5

 

Morilee - "New" Bridal Gown and Bridesmaids Dress Sizes

     *"New" refers to the following Bridal Gown and Bridesmaid styles numbers

Size Bust Waist  Hips
0 32 23.5 35.5
2 33 24.5 36.5
4 34 25.5 37.5
6 35 26.5 38.5
8 36.5 28 40
10 38 28.5 41.5
12 39.5 31 43
14 41 32.5 44.5
16 42.5 34 46
18 44.5 36 48
20 46.5 38 50
22 49.5 41 53
24 53 44.5 56.5
26 57 48.5 60.5
28 61 52.5 64.5

 

Morilee, Julietta - Wedding Gown Sizes

Size Bust Waist  Hips
16W 43 35 46
18W 45 37 48
20W 47 39 50
22W 49 41.5 52.5
24W 51 44 55
26W 53 46.5 57.5
28W 55 49 60
30W 57 51.5 62.5
32W 59 54 65

 

Joan Calabrese - Flower Girl

Size Bust Waist
2 22 21
3 23 21.5
4 24 22
5 25 22.5
6 26 23
6X 27 23.5
7 28.25 24.25
8 29.5 25.25
10 30.75 26.5
12 32 27.75
14 33.25 29
16 34.5 30.25

 

Joan Calabrese - Half Size, Flower Girl

Size Bust Waist
8.5 33 29
10.5 36 32
12.5 38 34
14.5 39 36

 

Joan Calabrese - Baby Size, Flower Girl

     *m=months

Size Bust Waist
6m 20.75 20
12m 21.25 20.5
18m 22.25 21.5
24m 23.25 22.5

 

Little Black Tux, by David Tutera - Jacket & Pant Sizes

Size Bust Waist  Hips
0 31 24 33
2 32 25 34
4 33 26 35
6 35 28 37
8 37 30 39
10 39 32 41
12 41 34 43
14 43 36 45
16 46 39 48
18 49 42 51
20 52 45 54

 

Cameron Blake - Special Occasions

     *W=Women's P=Petite WP=Women's Petite

Size Bust Waist  Hips
4 34 27 37
6 35 28 38
8 36 29 39
10 37.5 30.5 40.5
12 39 32 42
14 41 34 44
16 43.5 36.5 46.5
18 48 38.5 48.5
20 48 41 51
16W 45.5 39 48.5
18W 48 41.5 48.5
20W 50.5 44 53.5
22W 53.5 47 56.5
24W 56.5 50 59.5
26W 59.5 53 62.5
4P 34 27 37
6P 35 28 38
8P 36 29 39
10P 37.5 30.5 40.5
12P 39 32 42
14P 41 34 44
16WP 45.5 39 48.5
18WP 48 41.5 51
20WP 50.5 44 53.5
22WP 53.5 47 56.5
24WP 56.5 50 59.5
26WP 59.5 53 62.5

 

La Femme - Prom

Size Bust Waist  Hips
00 32 24 35
0 33 25 36
2 34 26 37
4 35 27 38
6 36 28 39
8 37 29 40
10 38 30 41
12 40 32 43
14 42 34 45
16 44 36 47
18 46 38 49
20 48 40 51
22 50 42 53
24 52 44 55

 

Jasz Couture - Prom

Size Bust Waist  Hips
00 32 24 35
0 33 25 36
2 34 26 37
4 35 27 38
6 36 28 39
8 37 29 40
10 38 30 41
12 40 32 43
14 42 34 45
16 44 36 47
18 46 38 49
20 48 40 51
22 50 42 53
24 52 44 55

 

Ellie Wilde and Colette - Prom

Size Bust Waist  Hips
00 31 23.5 34.5
0 32 24.5 35.5
2 33 25.5 36.5
4 34 26.5 37.5
6 35 27.5 38.5
8 36 28.5 39.5
10 37 29.5 40.5
12 38.5 31 42
14 40 32.5 43.5
16 42 34.5 45.5
18 44 36.5 47.5
20 46 39 49.5
22 48.5 41.5 52
24 51 44 54.5

 

Dave & Johnny - Prom

Size Bust Waist  Hips
0 32 26 36
1/2 33 27 37
3/4 34 28 38
5/6 35 29 39
7/8 36 30 40
9/10 37 31 41
11/12 38.5 32.5 42.5
13/14 40 34 44
15/16 41.5 35.5 45.5
17/18 43.5 37.5 47.5

 

Dave & Johnny - Women's Prom

Size Bust Waist  Hips
14W 43 36 46
16W 45 38 48
18W 47 40 50
20W 49 42 52
22W 51 44 54
24W 53 46 56

 

Zoey Grey - Prom

     *For styles 30614, 30693 & 30701 see size chart below.

Size Bust Waist  Hips
0 32 24 36
2 33 25 37
4 34 26 38
6 35 27 39
8 36.5 28.5 40
10 38 30 42
12 39.5 31.5 43.5
14 41.5 33.5 45.5
16 43.5 35.5 47.5
18 45.5 37.5 49.5
20 47.5 39.5 51.5
22 49.5 41.5 53.5
24 51.5 43.5 55.5
26 53.5 45.5 57.5
28 55.5 47.5 59.5
30 57.5 49.5 61.5

 

Zoey Grey - Prom - for styles 30614, 30693 & 30701

Size Bust Waist  Hips
0 32 23.5 35
2 33 24.5 36
4 34 25.5 37
6 35 26.5 38
8 36 27.5 39
10 37 28.5 40
12 38 29.5 41
14 39.5 31 42.5
16 41 32.5 44
18 43 35 46
20 45 37.5 48